Does your blog need a Facebook page? The short answer to this question is yes. No matter who your audience is and whether they are active on Facebook or not, your business is still better off with a Facebook page.
Why does your Blog need a Facebook page?
SECURE YOUR BRAND NAME
One first and important reason to create an official Facebook page for your blog, is just so your name is "out there". People who research something will often look it up on Facebook; not having your blog on there is a missed opportunity.
Note: Facebook allows multiple pages to have the same name... only one can be officially registered and get a checkmark next to its name though.
CONNECT WITH YOUR AUDIENCE
A second reason to make a Facebook page for your blog, is that it's an incredibly easy and cheap way to connect with your audience. Upload your pictures or marketing campaigns, share videos or links to your latest blog posts; people who follow your page will be able to engage with your brand and watch it evolve, and it doesn't need to cost you a cent.
Facebook can be used for customer service; you can put certain services in place so people can contact you through Facebook in case they need your help.
REACH MORE PEOPLE
Facebook gives your project the opportunity to reach more people than just those who already know you or your website. Creating awesome videos or compelling graphics that go viral can earn you thousands of new followers in a matter of days; best of all, it can be totally free!
DIRECT TRAFFIC TO WHERE IT MATTERS
Facebook is also a good way to direct more traffic to your website and to have people sign up for your mailing list (if you have a "Sign Up" button). You can even get direct bookings from Facebook if you'd like, or use the Facebook shop (on its own or connected to your own web shop).
USE FACEBOOK ADVERTISING
If you want to advertise on Facebook, you will need a business page to run your ads from.
Paid Facebook ads can help you reach more people than organic reach will do. One of Facebook's strengths is that they keep a lot of data on all their users; you can target really specific audiences and small niches - from age and gender to the country of origin, date of birth or even the other pages they like. I for one have seen my share of "Queens are born in November" T-shirts!
You can run ads on Facebook from the tiny price of just 1€ / 1£ / 1$ a day; bigger companies invest up to thousands of dollars a day in Facebook ads and are able to get a quick return on investment by using the tools Facebook provides.
USE ALL THE POSSIBILITIES
Your Facebook page can become your business card. Your readers or customers can leave a review, you can post news about all your current projects, and anyone can find your contact data - if you've entered them, that is.
You can connect your business page to your personal profile, or to a related group. Not sure whether you should create a Facebook business page, start a group or use your personal profile to advertise your brand on Facebook? Click here for help!
Are you ready to start creating your Facebook business page? Click here to read more about how to set it up!