Setting up a Facebook page for your project, event or business can be very simple and quick - there are a lot of aspects to take into account if you want to do it right though.
In this article, I take you through the most important parts of creating a Facebook page - if you’d like more, I recommend subscribing to our e-mail mini course, which goes into much more detail and describes how to set your page up for success, step by step.
1. Choose a name that fits your page
Of course you want a fun and original name for your Facebook page! Keep in mind the name has to resonate well with your audience; you want them to click on the link when they see your page’s name.
Make sure your page’s name fits your content as well; if your page is titled “Dog Stuff” but your content is about cats, you will attract neither dog nor cat people.
2. Pick a category and description that fit your page
When you first click the “Create a Page” link on Facebook, you’ll get to choose between "Business" or "Everything Else" [edit Jan 2018]. Choosing "business" will allow you more business options - while "Everything Else" will give you more opportunities to grow your community organically.
I'm a big fan of growing things organically - but if you only want a "portfolio" page for your business, that will basically function like a free website or a placeholder to show off your products and manage your ads... then you might as well go for a business page.
As a blogger, you're free to use which ever feels better; both sections have room for several blogging categories.
Alternatively, you could possibly see the following choice. At this moment (February 2018), Facebook is experimenting with options, and it seems like different countries (?) are seeing different options.
If you see this one
- Don't choose "Local business or place" unless you actually work from a physical location, people can come by during your opening hours and the address will be shared on Facebook
- Choose "Company, Organisation or Institution" for a larger company (or organisation, or institution, a charity,...)
- Don't tell Facebook you're a public figure unless / until you're actually a celebrity
- When in doubt, choose "community". Community is excellent if you're a blogger or small businss owner looking to build some "buzz" about a certain topic.
3. Create images that attract your ideal audience
When people see a link to your page on Facebook, they will see your name, profile picture and banner first. This is prime real estate, so make sure each of those are awesome and really “speak” to your audience!
Want to create beautiful banners quickly, or know the do’s and don’ts for your profile picture? Join the “Creating a Facebook page” free mini course!
4. Look for content your audience loves
Finding the right content that your ideal audience will love is not always easy - once you know what resonates well with them though, you’ll be able to grow an engaged and enthusiastic group of followers.
Make sure you’re posting consistently; it’s better to post one thing every day, than nothing for a week and then seven posts on one day. Post different kinds of content: videos, pictures, other people’s posts - and you can add external links to that as well. Be careful not to “steal” other people’s hard work; when you find a video or picture that would do well on your page, share it to your page. Don’t save it to your computer to upload it later, unless you have a very big page already and can send some traffic to the other page by tagging them.
5. Make it about your followers, not about you
In everything you do on your brand new page, put yourself in your audience’s place. Instead of talking about yourself, show them how following your page can help them. Instead of telling them what you like, ask them about their life.
Every time you post, try to find a way to make people engage with your post; ask questions so you get lots of comments, put a pic up there that people just HAVE to share with their friends, or a funny video can get lots of post likes.
The more people engage with a post, the more other people will get to see that post as well.
Need more? Join our "Create a Facebook Page" mini course
Check out our mini-course that will guide you through every step of the setup, give you tips on how to tweak things so your page will attract the right public from the start - and help you find great content to keep your followers engaged and loving your page.