Part of managing your Facebook business page is all about metrics. If you can find ways to measure engagement and to see what attracts people to your page, you can post more of that in order to get even more engaged followers.
Facebook has a very handy metric to measure the actual engagement on your page: it’s called “People Talking About This” and is often abbreviated to PTAT or TABT. It measures the actual number of “stories” that were created from posts on your page.
What’s “People Talking About This”?
Facebook describes it as follows:
People Talking About This is the number of people who have created a story from your Page post. Stories include:
- When someone Likes your page
- Sharing, liking or commenting on your post
- Answering a question
- Responding to an event
- Mentions your page
- Tags your page in a photo
- Checks into or Recommends your page
- Claiming an offer
A page’s PTAT number used to be all over it - you could see it on the banner picture, in one of the sidebar tabs,... These days, the number is hidden; there are several ways to learn what it is. Watch this video if you’d like to see what the easiest way is!
Why is your “Talking About This” number important?
If you work with Facebook professionally (whether you do social media management for somebody else, or you have your own Facebook business page), you want your followers to be as engaged as possible. You can do a giveaway and get a huge number of new Page Likes, but they mean nothing if your new Likers are not going to engage with your content. If nobody comments on your posts, you don’t get any likes or shares, you could as well not be posting anything at all…
If that’s the case with your page, you might want to take our 5-day e-mail mini-course. It will help you go through the complete setup of your page, step by step; it will make sure you get to track and correct anything that could be “wrong” and keeping people from finding your page and engaging with it. Click here to subscribe!
If you’ve got a small page or if you don’t get much engagement anyway, you don’t need a measuring tape to keep track of the state of your page. However, as you get bigger and you get more engagement, you might get curious… And the Talking About This number is the perfect way to get a general idea of engagement.
What’s a good “Talking About This” rate?
To generate your TABT rate, take your PTAT number, and divide it by the number of page likes. In the example in this video, the obtained percentage is 162 / 2163 162 = 0,074895 or 7,49%. Not bad for a page that’s being utterly neglected - but not great for any other kind of page.
A TABT rate between 10% and 20% is considered “okay”, albeit not great; it does usually mean you’ve got some steady engagement. Ideally, your page has a TABT rate of over 20%. If you’ve got this, that’s awesome; you can high five the screen now!
As we’re working together on improving our Facebook pages, would you care to share your TABT rate? Put a link to your Facebook page in the comments!