You might have heard this from fellow bloggers or small business owners - Pinterest is the number one way to get traffic to your website.
Why is Pinterest important for your blog?
Pinterest is not just a social media platform featuring pretty pictures; it’s a search engine, and it’s the first place many people turn to if they need information or inspiration for a new project to tackle. Pinterest users will create boards that collect interesting articles from across the internet - and other Pinterest users are able to see those boards, and repin (and share) the articles they like.
When people on Pinterest click any of these “pins” (images that are pinned to boards on Pinterest), it will lead them straight to the source of this article - which is hopefully your own blog post.
If you’re a blogger (or if you have a blog for your business), you’re probably a member of several Facebook groups where in a weekly “share thread”, you can ask your fellow bloggers to share your latest blog post. If the group is active and well moderated, your post will get shared - on Facebook, Twitter, Google+, maybe StumbleUpon or others… but it won’t get pinned to Pinterest.
As it happens, none of the pictures on that page are eligible to get pinned to Pinterest.
What a waste - you know there’s so much traffic to gain from Pinterest, and your blog posts are just missing out!
However, there’s one thing you can do to get your blog posts pinned to Pinterest, even if you don’t have the time or energy to set up a Pinterest account right now…
What kind of image do you need for Pinterest?
As you can see in this article, every social media platform has its own requirements when it comes to “ideal” image sizes.
On Pinterest, long (vertical) pins work best. They catch people’s eye easier than a square or horizontal image, so people who want to attract traffic and followers to their Pinterest boards, will only pin vertical pins.
Not only that, but your pin also needs to tell people why they should click the image - and ultimately go read your blog post or article on your website. It needs a catchy title or headline!
We’re not quite finished yet… to do it well from the start, your pin should also reflect your brand. Using your brand colours, fonts, style,… will make the image easier for people to recognise your work in the long run.
A vertical image, with a catchy headline that resonates with your audience, and fitting your brand - that is the perfect image for Pinterest! Now how to make one easily, if you’re a graphic design newbie and not sure where to start?
How to make your first image for Pinterest (in no time)
To make graphics for social media, I love using Canva.com. It’s free if you’re only using the basic options, and it’s so much easier to use than many specialist apps out there!
I’m not a very techy person, and fancy but complicated photo editing programs have been known to bring me to tears.
Now here’s a video of how you could make a totally new image for Pinterest with Canva - from scratch. It took me slightly longer than expected to do it, but that’s just because I can’t talk and type at the same time!
Making your next image for Pinterest in under a minute
Believe me or not, but it usually takes me under a minute to make a new image for Pinterest - that is, if I know what I want (title, subtitle) and the picture I’m going to use is in Canva already.
Placing your Pinterest images on your website
How you want to place your Pinterest image on your website, is completely up to you.
Some people like to place their pinning image very prominently, so people take some time scrolling through it (and hopefully noticing the ads in the sidebar) - I like a more subtle approach. Yep, that's my Pinterest image right here. Vertical, with a headline, and fitting my brand!
How to get your Pinterest images pinned to Pinterest
If you don’t have a Pinterest account yourself, it can feel a bit weird to just place a pinning image on your website - and hope for the best. However, when a reader (or fellow blogger) comes along and wants to pin the image to their board, they’ll often see a button pop up when they hover over the image - allowing them to pin it to Pinterest (or to schedule it with Tailwind, like I do).
Of course, there is much more awesomeness to your disposal if you actually have an account on Pinterest as well. Not only would you be able to see the stats - but you’d be able to join group boards and Tailwind Tribes, so you can get even more people to read and share your content.
Not sure whether your blog or business would benefit from a Pinterest account? Click here for a few more arguments that can help you choose the right path! In any case, don’t try to become active on all social media platforms at once - get some advice about what to start with in this article.
Now tell me (in the comments) - do you have a Pinterest account? If not, do you think you’ll make images so others can pin them, after reading this?