Does your business need a Pinterest account?

This week, we talk about the pros and cons of Pinterest - which is one of the most used search engines around. 

Does your business need a Pinterest account? We weigh the pros and cons on

If you had told me this a few years ago, I’d have looked at you in a funny way - Pinterest, isn’t that the website with all the pretty pictures, where bored housewives go to exchange ideas for their daughters’ weddings and the upcoming house refurbishment? 

Turns out that yes, there are bored housewives on Pinterest (just like on every other social media platform everywhere), but there’s a growing number of professionals and even men who come to it just to find inspiration and information (also, if your target audience happens to be bored housewives, social media is where you'll find them!). 

If you have an online business, Pinterest is a great way to get traffic to your website - with minimal amount of time and effort invested (in the long

So how does Pinterest work? - The basics

On Pinterest, every image has a link - people looking for information can click the link and go to the corresponding article, or if they’re just looking for inspiration and want to save the information for later, they can “pin” the image and save it into one of their boards. 

This combination of image, link and meta text (a bit of text to explain what it’s all about), is called a “pin”: you can pin a pin to your boards, your pins can get re-pinned, etcetera. 

Boards are groups of pins the owner of the account put into one collection. Unless the owner marks the board as private, other people can have a look at it, and re-pin the pins in the board to their own boards. 

This way, pins can be saved to several boards - hundreds, thousands of times (or more). The more often your content gets repinned, the more chance it gets to be seen by something who thinks that information would be useful - and clicking the link directs traffic to your website. 

What’s not to love? 

Why you should not bother with Pinterest for now 

Getting on Pinterest right now and direct all that traffic to your website starting today would of course be the preferred course… so if you've got the time to invest in giving your account a jump start, get on it right now!  

Pinterest takes time to set up right, to make your account and boards look pretty, and then you’ll need to get on there and get active in order to get your pins re-pinned. You can schedule a big part of that - but setting up the automation takes a bit of time as well. 

Last week, we talked about different social media platforms and how you could start with doing one well - and only when that’s up and running (and automated, if possible), you could dive into the second one. If you don’t already have an account on Pinterest, it’s definitely one I would advise to leave for later - it pays off to do it well from the beginning. 

But don’t wait too long; Pinterest is probably the best way to get lots of traffic to your website, web shop or landing page with the least invested weekly effort. 

What can your business gain from Pinterest? 

For most websites with an account on Pinterest, Pinterest’s combined properties of search engine and pretty pictures makes it the number one source for traffic to the website. Pinterest is one not to be missed if you have an online business; whether you're a blogger, make videos, have a web shop or offer online courses.  

Best of all: once you’ve got the account set up, you have the boards up and running and use a scheduling tool to pin to your boards regularly, Pinterest is the social media platform that requires the least amount of time and effort in order to keep running smoothly, get your pins repinned and attract traffic to your website, blog or web shop.  

Getting started with Pinterest without / before creating an account 

The awesome thing about Pinterest is - you can get traffic from it without even having an account. 

If you have a Pinterest account already, do pin this image to one of your boards for later reference!

If you have a Pinterest account already, do pin this image to one of your boards for later reference!

First thing you’ll need, is to create a “pinning image” for every single one of the pages on your website you’d like to direct traffic to - information about your brand or product, landing pages, and blog posts. Yes, you heard that right - create a pinnable image for every single one of your blog posts; it does pay off! 

Any image can be used to pin on Pinterest - but like with every other social media, there are preferred dimensions and other characteristics. In short, make sure your pinnable images have the following: 

  • Vertical images perform better than horizontal or square ones - they get more views, more clicks, and therefore people who use Pinterest professionally prefer them and usually only pin vertical image.
  • The image quality needs to be good. The image is the first thing that draw people’s attention; a blurry, dark or messy-looking image won’t do much good. 
  • Put a title, question or other small amount of text on it that will make people curious to learn more. 
  • Before you upload it, give your image a relevant name (this is important for SEO); after uploading, give the image a meta description that tells people what the page, article or blog post is all about. 

We’ll dive deeper into how to make the perfect image for Pinterest in the next few weeks. 

If you start by adding pinnable images to your pages, other people will be able to pin them to their boards - this way, they’ll already create some traffic to your website… even before you have your own account on Pinterest. 

Getting started with Pinterest if you already have an account 

If you’re already an active Pinterest user, you can already get started and expand as you go. 

First of all, make one board for your own content exclusively. Make it the first board on your page, so people visiting your account can easily get to your website, blog or landing pages. 

After this, make boards for every subject related to your blog or business, and pin relevant content to them. 

Turn your personal account to a business account (we’ll talk more about this later), but don’t forget to make your non-business-related boards secret - nobody needs to know what you do in your free time (unless you want them to). 

In the next few weeks, we’ll talk a bit more about Pinterest - we’ll discuss how to make pinnable images that work - and how to set up and manage an account on Pinterest to get the best possible results for the smallest amount of effort. Finding great content, automating and scheduling and more - subscribe to the newsletter to get notified of new articles on this website (and more)!